The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs You Can Build This $1M+ Business With No Tools and No Crew ⏐ Ep. #214
27 snips
Aug 27, 2025 Rex Lindsey, owner of a successful insulation and home performance business in Phoenix, shares invaluable insights for aspiring entrepreneurs. He discusses effective marketing strategies, including the power of targeted Facebook ads, and highlights innovative techniques for improving air quality using advanced technology. Rex emphasizes the importance of digital marketing and subcontractor partnerships for maintaining quality while managing costs. He also explores growth opportunities in the home performance industry, especially in areas with extreme climates.
AI Snips
Chapters
Transcript
Episode notes
Use Visual Data To Sell Comfort
- Rex uses infrared cameras on every sales visit to show homeowners exact heat/cold leaks in attics and ductwork.
- Visual data convinces homeowners faster than verbal explanations alone.
Follow A Three-Step Attic Prescription
- Remove old insulation, seal attic leaks, then add R49 insulation to maximize energy savings and comfort.
- Pair insulation work with duct sealing (AeroSeal) to capture additional value and justify higher tickets.
High Ticket, Healthy Margins
- Average ticket for a full attic + duct package is about $10k cash, roughly $11k including financing fees.
- Rex reports about 52% gross margins and targets ~20% net after expenses.