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Back to Back Barries: Could soft voters prove the polls wrong?

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Apr 25, 2025
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INSIGHT

Soft Voters Could Shift Outcome

  • The gap between major parties favors Labor but a high 40% soft vote remains for the Coalition.
  • Labor's negative messaging on cuts to health and education is highly effective with voters.
INSIGHT

Youth Vote Strongly Favors Labor

  • Younger voters overwhelmingly support Labor, with huge two-party preferred margins.
  • This demographic's vote greatly influences the election outcome with growing voter enrollment.
ANECDOTE

Famous Failed Exit Poll

  • In 1998, an exit poll showed John Howard would lose despite his eventual win.
  • The pollster Mark Texter never conducted another exit poll after that experience.
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