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Soft Voters Could Shift Outcome
- The gap between major parties favors Labor but a high 40% soft vote remains for the Coalition.
- Labor's negative messaging on cuts to health and education is highly effective with voters.
Youth Vote Strongly Favors Labor
- Younger voters overwhelmingly support Labor, with huge two-party preferred margins.
- This demographic's vote greatly influences the election outcome with growing voter enrollment.
Famous Failed Exit Poll
- In 1998, an exit poll showed John Howard would lose despite his eventual win.
- The pollster Mark Texter never conducted another exit poll after that experience.