Bestbookbits The Hidden Psychology of Social Networks by Joe Federer | Book Summary
Mar 12, 2025
Explore the intriguing world of memes as cultural units and their role in branding. Discover how Freud's concepts of id, ego, and superego apply to social networks, shaping our online interactions. Learn about ego networks that connect offline identities and superego networks focused on aspirational content. Dive into id networks, where anonymity fosters community trust. Finally, uncover five essential lessons for crafting an effective social strategy, emphasizing engagement, creativity, and timing.
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Networks Mirror The Human Psyche
- Different social networks map to different parts of the psyche: id, ego, and superego.
- People behave online like they do in different real-world contexts, so context drives expression and norms.
Format Matters As Much As Message
- The format (meme machine) is as critical as the idea (meme) for shareability.
- Brands must place messages in lightweight, familiar formats that users can easily consume and pass on.
Experiment Formats And Measure Real Value
- Test content formats beyond the advertiser comfort zone like static posts or short-form images.
- Evaluate performance with value-linked metrics such as social actions and earned reach, not vanity metrics.
