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The Hidden Psychology of Social Networks
How Brands Create Authentic Engagement by Understanding What Motivates Us
Book • 2020
In 'The Hidden Psychology of Social Networks,' Joe Federer explores how different social media platforms reflect various aspects of human psychology, using Freud's Id, Ego, and Superego model as a framework.
He explains why people behave differently across platforms like Reddit, Facebook, Twitter, and Instagram, and how brands can leverage these insights to create more effective and authentic engagement strategies.
Drawing on evolutionary biology, anthropology, neuroanatomy, and psychology, Federer provides practical advice for marketers seeking to understand and connect with their audiences in the digital age.
He explains why people behave differently across platforms like Reddit, Facebook, Twitter, and Instagram, and how brands can leverage these insights to create more effective and authentic engagement strategies.
Drawing on evolutionary biology, anthropology, neuroanatomy, and psychology, Federer provides practical advice for marketers seeking to understand and connect with their audiences in the digital age.
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Mentioned in 1 episodes
Recommended by Angelica (marketing and communications specialist) to learn about dynamics of community boards, mentioning Joe Federer as the author.
"Buying the Dip" (EP.144)
