Building the Next Napa Valley, In the HIMALAYAS with Michael Juergens: An EOFire Classic from 2021

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Michael is a wine expert, author, professor, drummer, international business consultant, founder Bhutan Wine Company, owner SoCal Rum, and Drinking and Knowing Things.

Top 3 Value Bombs

1. Only do epic stuff with cool people or you won’t be able to maximize the ROI of the time you have on this planet.

2. Bhutanese have a concept called “Gross Domestic Happiness” instead of “Gross Domestic Product.” They give importance to the happiness of their citizens over any arbitrary economic success.

3. You can’t let the risk get in the way of moving forward. What you have to do is monitor the risk and try different ways.

Become the go-to wine person in your friends group in six months - Drinking And Knowing Things

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