Lisa Campbell - Securing SMBs Through Strategic Partnerships

In this episode of Partnerships Unraveled, we sit down with Lisa Campbell, VP of SMB at CrowdStrike, to explore how CrowdStrike is redefining cybersecurity for small and medium businesses.

Lisa shares how CrowdStrike is adapting its enterprise-grade solutions to meet the unique needs of SMBs, including the launch of Falcon Go, a simplified and powerful cybersecurity offering. She discusses the rising challenges in the SMB space, the role of AI in breaches, and why strategic partnerships—like their collaboration with 1Password—are critical to success.

We also delve into:
- How executive leadership can drive innovation and align go-to-market strategies.
- The art of identifying “philosophical partners” for long-term channel success.
- Why focusing on customer needs and fostering collaborative partnerships leads to better outcomes.

If you’re interested in cybersecurity, channel strategies, or the SMB market, this episode offers insights you won’t want to miss.

Listen now to gain valuable takeaways for your own channel journey.

Connect with Lisa: https://www.linkedin.com/in/elizabethlisacampbell/

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