How do you equip salespeople to be more effective? As we head into 2021 which will be a make-or-break year for many reps and companies, it is critical that we maximize our performance. Our guest today, Mike Armstrong, believes that it takes more than one-and-done sales training to drive success. Instead, he recommends a coaching mindset for sales development.

In the episode we refer to the special report: Sales Training Is Broken--How To Fix It. You can download it here.