In this episode of "How To Sell More," host Mark Drager discusses B2B marketing with  expert Pam Didner. She unpacks the complexities of Marketing Qualified Leads (MQLs) and their importance in aligning sales and marketing teams. Pam's approach simplifies the concept of what makes a lead truly valuable, highlighting its impact on team synergy and conversion success.

Key Takeaways: 

• The critical role of well-defined MQLs in linking sales and marketing efforts.
• Strategies for crafting content that resonates with and nurtures potential leads.
• The importance of balancing comprehensive marketing strategies with personalized touches.

Pam brings a wealth of experience to our discussion, with over 20 years in various marketing roles. Not just an expert, Pam is a seasoned practitioner, the author of three books, and the voice behind the "B2B Marketing and More" podcast and YouTube channel. Her insights are invaluable for anyone in marketing, from beginners to veterans.