Apptivate: App Marketing Explained

Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)

Feb 21, 2024

Discover how e-commerce apps can combat seasonal dips in user activity with insights from Seif Hassan of Momox. Learn about incentivizing user actions, expansion strategies, AI experimentation, and industry predictions for 2024.

15:15

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Quick takeaways

Seasonal fluctuations impact app acquisition strategies and require creative solutions like incentivizing users during slow periods.

Expansion into new markets helps e-commerce apps overcome seasonality barriers by diversifying inventory and tapping into different user demographics.

Deep dives

MoMox's Two-Sided Business Model

MoMox operates as an e-commerce company with two main aspects - the inbound part where they acquire items like books, CDs, and DVDs from users, and the outbound part where they sell these purchased items to customers. Safe Hassan, a senior performance manager at MoMox, oversees the acquisition of users with diverse demographics and backgrounds, aiming to secure a broad inventory for customers. His role involves managing the acquisition and retargeting strategies for the business.

Introduction

2min

Role in Performance Marketing and Managing Marketplace Acquisition

2min

Navigating Seasonal Trends and Strategies in App Acquisition

6min

Market Expansion Strategy

4min

Industry Predictions and Technology Impact on Marketing Strategies

2min

Sometimes e-commerce apps will notice changes in user behavior that correlate to the time of year. What can app marketers do to incentivize their users to take action during these periods? Find out in this episode of Apptivate’s e-commerce series, featuring Seif Hassan, the Senior Performance Marketing Manager for the inbound unit at Momox.

Momox is a Berlin-based “recommerce” company that buys and resells used books and media. Previous to working at Momox, Seif led user acquisition efforts for apps across global markets, including Phiture, Quandoo, and Wego.com.

Questions Seif Answered in this Episode:

Tell us about Momox.
What’s your role at Momox?
How do you manage acquisition for both the inbound and outbound sides of your marketplace?
How do you incentivize people to sell their belongings on your app?
Where are you looking to expand?
How do you evaluate the media channels that you’re working with to support acquisition or retention as you expand to new countries?
Are you experimenting with AI?
Do you have any predictions for our industry in 2024?

Timestamp:

0:47 About Momox
1:37 Seif’s role at Momox
3:42 Marketplace seasonality
7:15 Incentivizing users with bonuses in their checkout cart
7:51 Expansion as a strategy to overcome seasonality barriers
11:52 Experimenting with tone of voice with AI
13:00 Looking ahead

Quotes:

(8:20-8:34) “Expansion is one of the ways in which we try to conquer this seasonality problem. It also helps with acquiring books in different languages and expanding our inventory, and therefore, our customer base.”

(11.48-12.16) “We have experimented with AI for some of the ad texts for the tone of voice that we are using in order to see how can we try a different communication approach, and AI comes in very handy, especially if you have limited capacity or limited resources to produce as many creatives as possible.”

Mentioned in this Episode:

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Apptivate: App Marketing Explained

Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

MoMox's Two-Sided Business Model

Effects of Seasonality on MoMox's Business

Strategies to Counteract Seasonal Effects and Expand Markets

Questions Seif Answered in this Episode:

Timestamp:

Quotes:

Mentioned in this Episode:

Remember Everything You Learn from Podcasts