Episode 116 - 7 Ways to Market in Times of Uncertainty

Currently, over 77% of our eCommerce clients are either still UP in sales even during this time of extreme uncertainty or are the same (plus or minus 1-2%).  Yes, some are hurting - but for most eCommerce businesses you CAN do something about sluggish sales right now.  We’ve learned a lot in recent weeks on what messages resonate with prospects and what falls flat.  In this episode (taken from a recent highly-popular webinar) Chris Brewer, Co-Founder of OMG Commerce and I dive into these important topics:

• Understanding the different physiological segments of shoppers right now and how to appeal to them
• People still want to buy even when stuck at home - how to provide retail therapy to your customers
• How to handle paid search on both Amazon and Google right now (search trends are shifting)
• Why this could be the perfect time to consider YouTube ads…viewership is up 100%+ on the platform and ad costs are down 20% or more
• How you can gain market share and get ahead of the competition right now