Eat Blog Talk 767: How Food Bloggers Can Drive Traffic and Sales Through Human-Focused Email Marketing With Melissa Seideman
Megan chats with Melissa Seideman about turning your email list into your most powerful marketing tool, no algorithm required.
Melissa is a former 15-year history teacher and the CEO of Not Another Virtual Assistant (NAVA). She helps busy entrepreneurs, especially fellow CEO moms, take the stress out of marketing so they can focus on what they do best. NAVA provides strategic email marketing solutions that drive consistent sales and build strong customer relationships, all while freeing up valuable time.
Your email list is more than a newsletter. It's your most reliable business asset. Melissa shares how to use it to consistently drive traffic, boost engagement, and make money. Learn how to build irresistible opt-ins, segment your audience, design engaging weekly emails, and monetize strategically. Whether you're just starting or ready to revamp your entire system, this conversation will give you a blueprint for sustainable email success.
Key points discussed include:
Email over algorithm: Stop waiting for social media. Email delivers on your terms.
Make signups easy: Use popups, embedded forms, and footers to capture every visitor.
Segment with purpose: Tag only what you'll use so every subscriber feels seen.
Your welcome matters: Create a personal, story-driven welcome series to start strong.
Consistency wins: Weekly emails build trust and make you top-of-mind for your readers.
Monetize smartly: Use affiliates, sponsorships, and even ads to make your list pay for itself.
Template magic: Branded layouts and consistent link colors increase clicks.
Repurpose with ease: Recycle old recipes, videos, and blog posts - fresh eyes will love them.
Connect with Melissa Seideman