Ep 186: Why Personalization Might Be The Biggest Opportunity in DTC with Eric Ji Sun Wu, Co-Founder of Gainful

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Hello and welcome to the DTC Podcast.

Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market.

https://gainful.com

This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing.

You’ll hear:

• Why you can only buy Gainful by taking their quiz
• what most brands get wrong about personalization
• The quiz that launched a million dynamic messages
• The true value of a Y-Combinator Experience

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