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Hello and welcome to the DTC Podcast.
Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market.
https://gainful.com
This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing.
You’ll hear:
- Why you can only buy Gainful by taking their quiz
- what most brands get wrong about personalization
- The quiz that launched a million dynamic messages
- The true value of a Y-Combinator Experience
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DTC Podcast