Ep.52 How To Build a Business On Social Media: Posting, Scaling + Hiring
Sep 4, 2023
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This podcast explores strategies for growing a business on social media, including posting valuable content, using platforms like TikTok and Instagram, and understanding the relationship between organic and paid media. It also discusses the evolution and importance of social media for business, the role of social media in business success, and when to hire a social media manager.
Different social media platforms serve different purposes, such as TikTok for exposure and Instagram for cultivating a genuine audience.
Providing valuable content to customers is key in organic social media marketing, while aligning paid posts with the best-performing organic content is crucial in paid marketing.
Making the first hire as soon as possible when scaling a business is recommended, whether it's a social media manager or a 'mini me' to assist with various tasks and responsibilities.
Deep dives
Importance of Revolut for Managing Finances
Revolut is a financial super app that consolidates all financial needs into one app. It provides tools like monthly spending breakdowns, real-time spending notifications, and budget alerts. Additionally, Revolut offers travel perks, such as using the app for easy transactions and accessing the real exchange rate. The app also allows users to get 15% cash back on select brands through the shops feature for a limited time.
Growing a Business on Social Media
The podcast explores the importance of social media in growing a business. It emphasizes that social media is no longer a taboo subject and explains its value as a valuable tool for businesses. The host suggests different platforms for different purposes, such as TikTok for exposure and Instagram for cultivating a genuine audience. The importance of setting boundaries and managing work-life balance while using social media for business purposes is also discussed.
Understanding Organic and Paid Social Media Marketing
The podcast distinguishes between organic and paid social media marketing. Organic marketing focuses on cultivating an audience for a brand and marketing to that audience. The host recommends providing valuable content to customers rather than constantly hard-selling products. Paid marketing, on the other hand, involves using paid advertisements to target an audience similar to the brand's organic following. The podcast highlights the importance of aligning paid posts with the best-performing organic content.
When to Outsource in Business
The podcast addresses the question of when to outsource in business. The host advises making the first hire as soon as possible when scaling a business. It is recommended to hire someone who can mitigate weaknesses and provide more capacity. Mentions are made of outsourcing to a social media manager or hiring freelancers based on the specific needs of the business. The host also emphasizes the value of hiring a 'mini me' in the early stages to assist with various tasks and responsibilities.
Conclusion
The podcast concludes by inviting listeners to suggest specific topics or dilemmas related to social media for future episodes. It emphasizes the importance of social media as a tool for business growth and encourages engagement and feedback from the audience.
in this week's solo ep, we are bringing it right back to the start of it all and diving into the world of social media. answering your dilemmas and giving tips and tricks on how to grow a business on social media 👩🏼💻
including answering what I should be posting for my business on social media, what content should I use for ads, when I should be making my first hire and how to grow a side hustle !!!
