On The Market

197: NAR Finally Faces Competition: Is the Agent "Monopoly" Over? w/Jason Haber and Mauricio Umansky

Mar 11, 2024

Discover how the NAR monopoly is being challenged by a new association aiming to revolutionize the real estate industry. Learn about plans to enhance agent skills, promote diversity, and improve ethics. Explore the potential impact of competition on the industry and the necessity for innovation and adaptation in real estate.

41:42

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Episode guests

Mauricio Umansky

Jason Haber

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Episode notes

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Quick takeaways

The emergence of the American Real Estate Association aims to bring competition to the NAR, challenging outdated fee structures and promoting collaboration and innovation.

The new era for real estate agents focuses on strengthening skills, promoting diversity, enhancing ethics, and providing more investor-friendly education opportunities.

Deep dives

Changes in the Real Estate Industry

The real estate industry is experiencing significant changes with the emergence of the American Real Estate Association, aiming to bring competition to the National Association of Realtors (NAR). Issues such as antitrust lawsuits, sexual harassment allegations, and the launch of a new association are reshaping the landscape. These developments could impact how agents use the MLS and how consumers access information.

Introduction

2min

Disruption and Advocacy in Real Estate

8min

Challenging the Real Estate Monopoly and Advocating for Competition

3min

Rethinking the Real Estate Industry

11min

Association Membership Offer and Deal Machine Sponsor Ad for Real Estate Investors

4min

Competition and Changes in Real Estate Industry

11min

Adapting to Change and Innovation in Real Estate

2min

Disclaimer: Opinions expressed in this episode and written below are solely opinions of the hosts, guests, and writers and do not reflect the views of BiggerPockets.

The recent NAR lawsuits are paving a new path for real estate agents—one that could change how we buy and sell real estate forever. For the past century, the NAR (National Association of Realtors) has been the controlling association for the American housing market. With most real estate agents in the country being members, the NAR has gone without an alternative for almost the entirety of its existence—but that’s about to change.

Jason Haber and Mauricio Umansky, founders of the new “American Real Estate Association,” have come to give agents something different. To combat outdated fee structures, sexual harassment scandals, and a large bureaucracy, Jason and Mauricio wish to create an association that thrives on collaboration, innovation, and excellence for the best real estate agents so the industry can improve. But what type of changes are they thinking of?

Say goodbye to the “basic brokers,” as Jason and Mauricio lay plans to strengthen the skills of serious real estate agents, create more investor-friendly education opportunities, bolster the ethics of those buying and selling real estate, and bring more diversity and inclusion to the decision-making that often happens behind closed doors. This could be a new era for real estate agents—one where their destiny is in their own hands.

In This Episode We Cover:

Recent NAR lawsuits that could put the trade association in jeopardy

Breaking up the broker “monopoly” by finally giving real estate agents a choice

Agent innovation and why we DON’T need more agents…we need BETTER agents

Agent commissions, costs, and fees that could be changed with the American Real Estate Association

Why women MUST play a more prominent role in the future of the real estate industry

And So Much More!

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