In today’s episode, I talk to Uri Levine, co-founder of Waze.

Uri hated getting stuck in traffic, so he helped start a company called Waze to fix his problem. Google bought Waze in 2013 for over $1.1 billion dollars! But that wasn’t it for Uri — he invested in Moovit, another real-time transit app, which sold to Intel for another $1 billion dollars!

Check out Uri’s book, Fall In Love with the Problem, Not the Solution, to learn how to identify your consumers’ biggest problems and disrupt the markets that currently serve them.

P.S. Need help turning a business idea into reality? I reopened my course Monthly1K for just $10 (kinda limited time). Sign up at OkDork.com/Monthly1K.