The Importance of Meaningful Communication

Communication often fails due to the assumption that it has occurred when, in reality, misalignment exists between the intended message and its reception. This miscommunication can arise when leaders believe their message has been clearly articulated, while employees remain unaware of its content. To enhance clarity and avoid this illusion, it’s essential to deliver messages that are debatable and engaging rather than bland or generic. For instance, instead of stating that one aims to innovate, a more compelling approach would be to specify how innovation will be achieved, such as by adding distinct features to existing products.