#15 - The Customer Education Playbook with Daniel Quick

Joining me this week is Daniel Quick.

Daniel is the SVP for Learning Strategies at Thought Industries, a platform for customer education. He is also the author of a new book called The Customer Education Playbook, and most of our conversation revolves around the ideas that Daniel and his co-author share in the book.

I went into this conversation prepared, but still with massive blind spots on what customer education truly is. What I learned from speaking to Daniel is that this is to be expected, because the field of customer education is fresh and newly emerging. It's a bit of a mixture of instructional design, marketing,  entrepreneurship and research.

I think of Daniel as an SME for customer education. His book is an incredible resource for anybody who wants to get into the space, whether you are responsible for people development internally or for people development through customers. If you do anything in the field of education or learning, there are deep insights to be gleaned from Daniel's work.

So please sit back and enjoy my conversation with Daniel Quick.