AI, Elite Creativity and the Curse of the Mushy Middle

Andrew Essex, a seasoned executive at Tata Consultancy Services on the future of business, creativity, and brands in an AI-driven world. The founding CEO of the award-winning agency Droga5 and CEO of the Tribeca Film Festival argues for the importance of human ingenuity and the need for brands to maintain their value, and gives us his vision of the evolving role of Madison Avenue. He predicts that excellence in craft and the hybridization of creativity and technology will be the way to thrive in an AI world, and says that continuous learning and curiosity is the way to navigate the changing landscape effectively. #business #leadership #advertising