Eric Evans is the CEO of HyperTarget Marketing, a performance marketing agency specializing in generating leads for industries such as legal, insurance, and financial services. He is also the CEO and Co-founder of Pipes.ai, an AI-powered sales engagement platform that automates and optimizes lead follow-up processes. With a background in performance marketing and technology development, Eric builds innovative solutions that transform how businesses connect with customers to drive conversions.

Lead generation and customer engagement techniques are evolving faster than ever, with technology transforming how businesses connect with potential clients. In an age where speed and personalization are critical, how can companies ensure they’re reaching the right people at the right time — and converting them into loyal customers?

According to Eric Evans, customer acquisition and AI technology leader, the key lies in leveraging AI-driven systems that combine speed, precision, and automation. He highlights that businesses often lose valuable leads due to delayed follow-ups or inefficient processes. AI-powered platforms like Pipes.ai can solve this by streamlining lead nurturing through automated SMS, calls, and voicemails. By integrating smart technology into their workflows, companies can enhance lead conversion rates while creating a seamless and effective customer journey. 

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz meets with Eric Evans, CEO of HyperTarget Marketing and Co-founder and CEO of Pipes.ai, to discuss how AI is revolutionizing lead generation and customer engagement. They dive into the importance of "speed to lead," the power of automation to simplify workflows, and how personalized follow-ups can turn prospects into long-term clients.