Building your Brand Overcoming discomfort by embracing it
Nov 21, 2025
14:21
In today's solo episode I am chatting about the levels of discomfort we can step into in our businesses to activily pursue growth.
'Get out of your comfort zone' isn't always a helpful phrase when there's no nuance added to the context. I chat through what has now become the normal signs and signals for me that I am in that sweet (horrible) spot of discomfort that is just right for me - uncomfortable but not totally out of reach.
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
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Key Takeaways:
- "Capacity for Discomfort" is More Useful Than "Comfort Zone" Instead of fixating on leaving your comfort zone, focus on gradually increasing your tolerance for discomfort in ways that are healthy and sustainable.
- Growth Happens in Manageable Steps You don't need to leap into the deep end; taking one step at a time, with realistic self-belief, leads to more sustainable progress.
- Discomfort is a Sign of Growth, Not Failure Feeling nervous or uncomfortable is normal and often means you're on the right track. Over time, what once felt scary becomes routine.
- Everyone's Journey is Unique Your capacity for discomfort, the risks you can take, and the support you have will look different from others. Comparing yourself to others isn't helpful; focus on your own path.
Episode Highlights:
- 0:31: The Problem with "Get Out of Your Comfort Zone": I discuss why the phrase can be unhelpful without nuance and context.
- 3:57: I share my own journey with my comfort zone
- 7:07: The Value of Discomfort: I talk through how discomfort signals growth and how repeated exposure reduces anxiety over time.
- 12:00: I talk about the importance of accepting both positive and negative emotions in business and life.
Mentioned in the episode: