2,091 - Red Teaming in Multifamily: Outsmarting Disruption with Leadership and PropTech Strategy

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Ever wonder how vulnerable your multifamily business really is?In this episode of the Multifamily Collective, I share the concept of red teaming—a bold, eye-opening practice born in the cyber world but packed with power for every corner of your organization.I walk through how placing someone inside your team to think like a competitor or bad actor helps uncover weak spots in your systems, your leadership, your marketing—and yes, even your people strategy.This isn't theory. It’s practical, tactical leadership.I first experienced this through Vistage, surrounded by sharp minds from every industry—pest control to bakeries. And trust me, when nine people try to put your business out of business in real time, you learn fast what really matters.Here’s my challenge to you:Form a red team.Pressure test your vulnerabilities.And emerge sharper, smarter, and more secure.Like if you’re ready to think like a disruptor.Subscribe if you’re committed to leveling up your leadership in Multifamily.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!