Health Coach Identity Crisis (& How to Fix It) with Erin Power

In this honest and clarifying solo episode, Erin Power tackles a question that many new—and even seasoned—coaches quietly ask: What is the actual job of a health coach? As health coaching gains visibility, confusion about the role is growing—among clients, the public, and sometimes even coaches themselves. Erin shares her candid take on where health coaching fits in today’s wellness landscape, how it’s evolving, and why coaches should feel empowered—not uncertain—about their place in the industry. Whether you’re just launching your practice, feeling unclear about your scope, or navigating a crowded wellness space, this episode will help you reset, reframe, and move forward with clarity. In this episode, you will learn: - What defines a coach vs. consultant, influencer, or trainer - How to explain your role to clients (and to yourself) - The difference between doing the work and holding the space - Why confusion around coaching isn't your fault—and what to do about it Episode Overview: 0:00 Intro 1:03 - Defining the Role: Clarity in Coaching 03:10 - Staying in Scope: What’s Out of Bounds 08:00 - The Difference Between Coaching, Training, and Nutrition 13:10 - Coaching in Action: The Thank You Card Story 17:10 - Bridging the Gap Between Knowing and Doing 21:30 - Deep Listening, Co-Leadership, and Client-Led Coaching 24:30 - Coaching Through Failure, Not Perfection 27:00 - The Whole-Person Approach to Health 29:00 - Be a Guide, Not a Guru Connect with Erin on: Submit your questions to help@primalhealthcoach.com Website: https://primalhealthcoach.com Instagram: @primalhealthcoach Ready to turn your passion for health into lasting impact? Health Coach Radio is your backstage pass into the world of health and fitness coaching, hosted by Primal Health Coach Institute Coaching Director, Erin Power and powered by the legacy of founder Mark Sisson. Each episode is packed with real stories, expert strategies, and practical inspiration to help you grow as a coach and make a difference. Curious about what’s possible for your own health coaching journey? Visit primalhealthcoach.com to learn how Primal Health Coach Institute can help you transform lives—including your own—through the power of coaching and ancestral health.