Many startups get their Ideal Customer Profile (ICP) wrong.

The results?

Low-quality leads, decreasing revenues, and unhappy customers.

It's time to fix that.

How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention?

To help us with this today, we have Eric Holmen, Former CEO of Splash. Eric brings more than 20 years of experience in sales, marketing, and leadership to his work. He has consistently driven growth, innovation, and customer success in the mobile and digital industries. Throughout his career, Eric has held key leadership roles at companies such as Airship, cielo24, Invoca, and Silverpop, an IBM Company.

Now that you know how to identify your Ideal Customer Profile (ICP), discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.

GUEST: Eric Holmen, Former CEO of Splash

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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