Greymatter

Reid Hoffman | Vices and Virtues: Investing and Human Nature

6 snips
Nov 10, 2021
Reid Hoffman explores how popular platforms exploit humanity's less noble traits like the seven deadly sins. He applies Adam Smith's principles to illustrate how self-interest can yield societal benefits through design choices. Insights into LinkedIn reveal how limiting visibility of connections fosters trust and helps temper pride. The discussion dives into the trade-offs between user engagement and workplace civility, and the importance of governance as platforms scale. Hoffman emphasizes ongoing leadership and innovation to cultivate healthy online communities.
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INSIGHT

Platforms Tap Deep Human Drives

  • Many popular internet platforms succeed by tapping into deep human appetites like the seven deadly sins.
  • Reid Hoffman argues these impulses can be harnessed for aspirational societal benefits with careful design.
INSIGHT

Adam Smith Framework For Platforms

  • Adam Smith's ideas guided Hoffman to convert self-interest into social goods via platform incentives.
  • He believed platforms could turn greed into behaviors that improve careers and communities.
ANECDOTE

LinkedIn's Early Profile Surprise

  • Early LinkedIn profiles averaged only 90 characters despite expectations of detail.
  • Users instead focused on connection counts, prompting LinkedIn to cap displayed connections at 500+.
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