The Chris Harder Show

The ROI Of Fashion, Convert More Sales On Social & Make Money From Your Competitors with Lindsey Schwartz, Kat Norton, and Justin Benson (P1)

Feb 3, 2025

54:28

The way you show up impacts your confidence, influence, and even how much money you make. Today’s episode is a roundtable featuring the three sharpest entrepreneurs I know: Justin Benson, a tech innovator and AI visionary; Kat Norton, a.k.a Miss Excel; and Lindsey of Powerhouse Women. We break down how to build a business that creates real impact (NOT just noise), the best social platform to convert sales, and the ROI on fashion. Plus, we share our business blunders, including the biggest failed launch Lori and I ever made. Trust me, it’s a painful (but hilarious) lesson you don’t want to miss.

HIGHLIGHTS

00:00 Does what you wear have an impact on your business?

06:00 The ROI on fashion: Kat’s ROI after posting herself in a $400 dress. (Sharing actual numbers!)

10:15 The psychology behind “pretty privilege” in business.

12:30 Meet Kat Norton, Justin Benson, and Lindsey Schwarts.

18:45 Do you make more sales on TikTok or Instagram?

25:45 Does audience size always mean more sales? (+ Pro tips to increase sales.)

30:00 The mistake entrepreneurs make when trying to grow their audience

36:00 How to turn “competition” into your biggest advantage.

42:00 Lessons from failed products & misaligned business moves.

49:30 The massive mistake Lori & I made with an online course (and what we learned).

RESOURCES