Shannon Waller's Team Success
Why Your Business Stalls Without The Right Second-In-Command, with Ben Wolf
Is your business stuck because you’re still acting as the de facto COO? In this episode, Ben Wolf of Wolf’s Edge Integrators reveals the three types of number two leaders—Operational, Conductor, and Executive—and how to choose the right one for your growth stage. Learn why the wrong hire can cost you years (and how the MOA Assessment solves this).
Show Notes:
A great number two leader drives execution—both core operations and key growth initiatives—while ensuring profitability and team alignment.
Entrepreneurs need to shift from being in the business to working on the business by delegating execution to a trusted second-in-command.
Without a strong number two, visionary leaders stay trapped in day-to-day operations, limiting their ability to focus on high-impact growth opportunities.
There are three types of number two leaders: Operational (systems and processes), Conductor (cross-functional alignment), and Executive (scaling expertise).
Hiring the wrong type of number two leader can slow progress and create frustration.
Companies evolve through stages—Survival, Owner-Dependent, Incremental Growth, and Scale—each requiring a different leadership approach.
Fractional COOs can be a strategic bridge, providing the right expertise without the full-time cost, especially in early growth phases.
Corporate-minded leaders often clash with entrepreneurial cultures—look for number twos with both big-company experience and start-up agility.
Trust is the foundation for all business growth. Entrepreneurs have to learn to delegate control, while number twos must earn credibility through transparency.
The MOA Assessment (Mother of All Assessments) helps entrepreneurs identify their current stage, leadership gaps, and the ideal number two profile.
Resources:
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