On with Kara Swisher Fighting for Truth in a Rage-Driven Algorithmic Age with Jessica Yellin
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Nov 27, 2025 
Independent journalist Jessica Yellin, former CNN chief White House correspondent and founder of News Not Noise, discusses the evolving landscape of media. She addresses how Trump's rhetoric has fueled public skepticism and the challenges posed by opaque algorithms. Yellin advocates for a certification system for evidence-based creators and suggests collaborations between legacy media and independent creators. She also emphasizes the role of AI as a tool for journalism, celebrating diverse voices while warning against the influence of money on responsible reporting.
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Virality Beats Veracity On Social
- Social platforms favor virality over veracity, rewarding performance techniques and invisible money rather than truth.
- Jessica Yellin warns this shift means more people will get news from social than traditional sources, changing what stories are surfaced.
Legacy Media Feeds Social Ecosystem
- Legacy outlets still supply the story ‘food’ that social creators repurpose and amplify.
- Yellin notes billionaires buying outlets to control that source material and push preferred narratives.
Personal Shadowban Experience
- Yellin describes sudden platform shadowbans that halted follower growth despite prior large reach.
- She recounts viewers unable to find or forward her posts and platforms denying targeted suppression.