The Modern Manager
346: Elevate Your Virtual Communication with Science-Backed Strategies with Andrew Brodsky
Feb 25, 2025
In this engaging conversation, Andrew Brodsky, CEO of Ping Group and an acclaimed professor at the McCombs School of Business, unravels the intricacies of virtual communication. He discusses the importance of adapting communication styles for authenticity and effectiveness, whether through video or messaging. Andrew introduces the PING framework, highlighting how purpose and nonverbal cues can enhance clarity. He also explores the impact of AI on communication, emphasizing the need to maintain human connection and navigate potential misunderstandings in the digital realm.
30:59
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Quick takeaways
- Understanding the effectiveness of different virtual communication modes is crucial for fostering authenticity and enhancing team collaboration.
- Establishing clear communication norms within teams can significantly reduce stress and improve overall workplace engagement and effectiveness.
Deep dives
The Definition and Scope of Virtual Communication
Virtual communication encompasses all forms of electronic interaction, including video meetings, phone calls, emails, and instant messages. This definition extends even to situations where individuals are physically present in an office but rely on technology for interaction, highlighting that most daily communications are now virtual. The shift towards virtual modalities has transformed how employees engage with each other, where casual queries have largely replaced in-person conversations. Understanding this evolution is critical for effective management in the current workplace environment.
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