The Modern Manager

346: Elevate Your Virtual Communication with Science-Backed Strategies with Andrew Brodsky

10 snips
Feb 25, 2025
In this engaging conversation, Andrew Brodsky, CEO of Ping Group and an acclaimed professor at the McCombs School of Business, unravels the intricacies of virtual communication. He discusses the importance of adapting communication styles for authenticity and effectiveness, whether through video or messaging. Andrew introduces the PING framework, highlighting how purpose and nonverbal cues can enhance clarity. He also explores the impact of AI on communication, emphasizing the need to maintain human connection and navigate potential misunderstandings in the digital realm.
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INSIGHT

Virtual Communication's Impact

  • Even in-office teams communicate virtually, impacting relationships and work environments.
  • It's crucial to use virtual tools correctly to combat communication overwhelm.
INSIGHT

Authenticity in Virtual Communication

  • Two types of authenticity exist: true authenticity and surface acting (displayed emotions).
  • Different communication modes suit different authenticity types; richer modes for true authenticity, audio for surface acting.
ADVICE

Synchronous vs. Asynchronous Communication

  • Avoid extreme stances like eliminating all meetings or emails.
  • Choose synchronous communication (meetings) for back-and-forth discussions and asynchronous (email) for simple information relay.
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