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The Duct Tape Marketing Podcast
Mastering Workshops: The Two-Hour Blueprint for Maximum Impact
Nov 23, 2023
Leanne Hughes, renowned consultant, speaker, and facilitator, shares invaluable insights into the art of workshop facilitation. She discusses the transformative shift from traditional presentations to engaging workshops and provides practical tips for building rapport and connection with participants. Leanne's expertise offers a comprehensive guide for mastering workshops and delivering impactful, results-driven sessions.
21:53
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Quick takeaways
- Designing a two-hour workshop can deliver strong results by shifting from traditional presentations to engaging workshops and adapting facilitation skills accordingly.
- Workshops can be a valuable tool for businesses, providing opportunities to deepen relationships with clients, expand offerings, and teach participants how to achieve more.
Deep dives
The Two-Hour Workshop Blueprint: Designing Workshops for Maximum Value
In this podcast episode, Leanne Hughes discusses her book, 'The Two-Hour Workshop Blueprint,' which focuses on designing workshops that are fast, effective, and stress-free for business owners. The key insight is that a two-hour workshop is a sweet spot because it provides enough time to deliver valuable content, run activities, and reflect on the learning. Workshops are different from conferences because they prioritize interaction, conversation, and connection with the audience. Hughes emphasizes that leading a workshop requires a different skill set from inspiring a crowd, and experience and comfort come with time. She highlights the importance of building rapport with participants, setting expectations, and establishing a positive energy at the beginning of the workshop. Hughes also emphasizes the need for effective activities that engage participants and enable them to implement what they've learned during the session.
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