eCommerce Evolution Episode 215 - YouTube Misconceptions, Changes, and Competitive Intel
Nov 17, 2022
40:03
What you don’t know about YouTube is hurting you.
Justin Sardi is the founder of Tube Sift and Video Ad Vault. He is a true YouTube OG.
He’s been running ads and geeking out on YouTube organic growth since 2012.
He’s built two of the leading YouTube research and spying tools on the web - Tube Sift and Ad Vault. The team here at OMG actually uses both regularly. Justin is a sharp dude with a wealth of YouTube knowledge.
Here’s what we dive into in this episode:
- Misconceptions about YouTube holding you back from growth.
- How to capture top-performing YouTube ads to learn from - for FREE!
- What’s changing on YouTube, including some of our favorite targeting options?
- Why Google’s first-party data and AI is second to none.
- Some YouTube SEO tips you probably haven’t thought of.
- Do you need a 2nd YouTube channel?
- Video Discovery ads - what are they and how to make them work for you?
- Plus more!