Future Commerce [Step by Step] What Tools Can a Small Brand Use to Automate Customer Engagement? feat. Kaylin Marcotte, Founder and CEO of JIGGY
Show Notes:
If you’re like us, you’ve done an insane amount of jigsaw puzzles in your quarantining.
After getting into jigsaw puzzles, Kaylin was tired of staring at stock photos and watercolor scenery and longed to look at beautiful pieces of art while completing puzzles. Thus, the idea for JIGGY was born. Kaylin partners with emerging female artists to create beautiful, artful puzzles for both her customers to enjoy and her artists to make an income. Everything from the puzzle itself, to the packaging, is thoughtfully curated for a totally immersive experience.
JIGGY launched in November 2019 and it’s almost as if they looked into a crystal ball and knew that the demand would go up in March…
Previously, Kaylin was the director of Marketing at Skimm, so you could say she had a bit of experience in building community. She brought that experience into building community around JIGGY:
“I really led with what I knew, which was our story, my story, our artists, their stories. And so starting with the more kind of narrative channels being email and set up on Omnisend made it easy to just set up.”
KEY TAKEAWAYS
- JIGGY has seen great success in helping develop analog experiences for individuals.
- Kaylin began building community through storytelling, email marketing with Omnisend and leveraging partnerships with artists to gain affiliate traction.
- Respect the inbox. When JIGGY sends out an email, it’s because they have something of value to share.
- Pay attention to your customer and what they’re interested in.
- Kaylin walks through some easy first steps in automating your community engagement.
- How JIGGY is an authentically missional, community-driven brand.
NOTABLE QUOTES
“I don't need to send an email for the sake of it. I'm going to send an email when we have something to say or something to share that I feel would actually be valuable for our community. And just "Respect the inbox," I think is my overall philosophy on email. And being that it is me still writing them, it is very personal and we do send them.”
“We did a customer survey recently, and about half of our customers had never bought a jigsaw puzzle before JIGGY. So we really are reaching this new audience who's curious and interested. But puzzles weren't a part of their lives before, or just art fans and they want to support female artists and think it's cool to kind of have a hand in constructing it and putting it together.”
Learn more about Kaylin and JIGGY on their website, Instagram, or Twitter.
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