Grow A Small Business Podcast How Jarrad Goulding Built The Local Guys Into a 200+ Franchise Empire Across Australia & NZ — Serving The Market, Flat Fees, & AI Tools That Transformed Their Business Journey (Plus Why He Turned Down Big VC Offers!). (Episode 695 - Jarrad Goulding)
In this episode of Grow a Small Business, host Troy Trewin interviews Jarrad Goulding, founder of The Local Guys, who scaled his service-based franchise from humble beginnings in electrical test & tag to over 200 franchises across Australia and New Zealand. Jarrad shares how a flat fee model, leveraging AI tools, and prioritizing franchisee success drove their impressive growth. He also opens up about turning down big VC offers to keep the business family-focused and values-led, revealing what true success means to him. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.
Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business Questions:
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What do you think is the hardest thing in growing a small business? According to Jarrad Goulding, the hardest part of growing a small business is realizing that ultimately, no one is coming to save you. As he put it, when you're in the driver's seat, every detail — from strategy to the smallest operational checks — rests on your shoulders. If something goes wrong, it's your responsibility, and that can be both terrifying and empowering. This mindset shift, understanding that you must push everything forward yourself and constantly verify results, is critical but also one of the toughest realities for any entrepreneur.
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What's your favorite business book that has helped you the most? According to Jarrad Goulding, two standout resources that have significantly contributed to his professional growth are the Dave Ramsey EntreLeadership podcast and the Diary of a CEO. He appreciates how EntreLeadership delivers practical, values-driven advice tailored for small business owners, while Diary of a CEO offers powerful, candid interviews that dig into the mindset and challenges of high performers. Jarrad also consumes a wide range of content on YouTube, treating it as a daily learning platform to keep sharpening his skills.
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Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Jarrad Goulding, two standout resources that have significantly contributed to his professional growth are the Dave Ramsey EntreLeadership podcast and the Diary of a CEO. He appreciates how EntreLeadership delivers practical, values-driven advice tailored for small business owners, while Diary of a CEO offers powerful, candid interviews that dig into the mindset and challenges of high performers. Jarrad also consumes a wide range of content on YouTube, treating it as a daily learning platform to keep sharpening his skills.
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What tool or resource would you recommend to grow a small business? According to Jarrad Goulding, the most essential tool he recommends for growing a small business is a solid CRM system. He believes that in today's world, relying on pen-and-paper methods or informal tracking is simply not sustainable once your customer base grows. A good CRM allows you to manage quotes, scheduling, follow-ups, and client relationships professionally, helping turn one-time jobs into long-term, repeat business. For Jarrad, this kind of system is the backbone of scaling a service business, enabling consistent customer engagement and building reliable, compounding revenue year after year.
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What advice would you give yourself on day one of starting out in business? According to Jarrad Goulding, the advice he would give himself on day one of starting out in business is to understand that success is not about what you personally gain but about who you become through the journey. In the early days, he thought it would all be about making money and enjoying the rewards, but over time, he realized the real value lies in the growth, resilience, and humility you develop by serving others, facing challenges, and building something meaningful. He believes that keeping this perspective from the start would have made the journey even more purposeful and fulfilling.
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Quotable quotes from our special Grow A Small Business podcast guest:
Success isn't about what you get — it's about who you become along the way — Jarrad Goulding A CRM isn't just a tool; it's the engine that turns one-time clients into a lifetime of growth — Jarrad Goulding
Hire slow, trust your gut, and protect your culture like your business depends on it — because it does — Jarrad Goulding