Business Wars McDonald’s vs Burger King - Cooking with Gas | 2
Jan 9, 2019
The late 1950s see fierce competition between McDonald's and Insta-Burger King as they scramble for national dominance. Mechanical failures and poor conditions threaten their growth, but innovation keeps hopes alive. Ray Kroc's revolutionary franchising strategies push McDonald's forward, while financial hurdles loom. Tension rises as rivals like Burger King and Burger Chef emerge, compelling Kroc to navigate his way out from the shadows of the McDonald brothers.
AI Snips
Chapters
Transcript
Episode notes
Edgerton's Broiler
- Insta-Burger King's Edgerton, frustrated with a broken broiler, built a gas-flame one.
- This new broiler cooked tastier burgers but led to the rise of a competitor, Burger Chef.
Unlikely Franchisees
- Ray Kroc had difficulty convincing investors of the potential of 15-cent hamburgers.
- Betty and Sandy Agate, initially Bible salespeople, became successful McDonald's franchisees.
Real Estate Focus
- Focus on real estate to secure franchise success and control.
- Buy land and lease it to franchisees, generating higher income and enforcing standards.