Ultimate Guide to Partnering®

266 – Mastering Microsoft Partnerships: Agility, AI, and the Path to Growth with Lori Borg

Jul 6, 2025
Join Lori Borg, Vice President of Microsoft America’s Go-to-Market, as she shares her evolution from a Microsoft partner to a pivotal executive. She emphasizes the necessity of technical intensity and agility in navigating today’s tech landscape. Lori dives into the vital role of AI in partnerships, stressing how it can drive growth and innovation. With insights on fostering a culture of adaptability and collaboration, she highlights the importance of strategic alignment among partners to succeed within the Microsoft ecosystem.
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ANECDOTE

Lori's Entrepreneurial Journey

  • Lori Borg started her first business teaching piano at age 12, showing early entrepreneurial drive.
  • She later founded a DevOps partner company and grew through multiple acquisitions before joining Microsoft.
ADVICE

Agility is Key to Success

  • Cultivate both organizational and technical agility to pivot quickly and stay competitive.
  • Build a culture that supports learning and fast iteration without analysis paralysis.
ADVICE

Adopt Technical Intensity Internally

  • Embrace technical intensity by adopting and applying the latest Microsoft technologies like agentic AI.
  • Use AI internally to drive innovation and efficiency, not just as a market offering.
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