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266 – Mastering Microsoft Partnerships: Agility, AI, and the Path to Growth with Lori Borg

Ultimate Guide to Partnering®

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Fostering Technical Intensity in Partnerships

This chapter explores leadership strategies for cultivating a culture of technical intensity within organizations, focusing on Microsoft's approach. It emphasizes actionable steps for leaders to inspire teams and improve collaboration across engineering, marketing, sales, and partner management. The discussion also highlights the importance of differentiation among Microsoft partners and the strategic alignment necessary to thrive in a competitive landscape.

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