The @MarketingMax Show
#6 - DETAILS: How I built & sold my 7-figure ad agency
Oct 22, 2023
Max, an ad agency owner and newsletter business builder, talks about his journey from an investment banker to building and selling his 7-figure ad agency. He shares insights on scaling the agency, increasing profitability, and building his newsletter business. Topics also include transitioning from finance to marketing, building a client base, creating a flexible workforce, fostering a team environment, scaling a newsletter business, and the value of sharing.
42:14
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Quick takeaways
- The podcast discusses the journey of starting and selling a marketing agency, highlighting the challenges and impact of changes in the digital advertising landscape.
- The speaker shares their transition from running an agency to starting a daily newsletter business, emphasizing the potential of newsletter ads and the importance of creating engaging and valuable content.
Deep dives
Starting an Agency and Selling it
The speaker discusses their journey of starting and selling their marketing agency. They share how they got into marketing, how they built their agency, and eventually made the decision to sell the business. The speaker highlights the challenges of running an agency and the impact of changes in the digital advertising landscape, such as iOS 14. They also touch on the importance of case studies, communication, and valuing the agency correctly while selling.
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