10 MINUTE MARKETER - Bite sized marketing strategies for everyone! #6 - DETAILS: How I built & sold my 7-figure ad agency
Oct 22, 2023
Max, an ad agency owner and newsletter business builder, talks about his journey from an investment banker to building and selling his 7-figure ad agency. He shares insights on scaling the agency, increasing profitability, and building his newsletter business. Topics also include transitioning from finance to marketing, building a client base, creating a flexible workforce, fostering a team environment, scaling a newsletter business, and the value of sharing.
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First Client Trust Story
- Max's first Facebook ads client was a wellness studio owner who trusted him because she knew he could tell a great story.
- She gave him $2,000 ad spend which he turned into $20,000 revenue in two weeks, igniting his marketing career.
Google Ads Conquesting Hack
- Use Google Ads conquesting by bidding on competitor brand names to get qualified leads cheaply.
- Focus on low-volume, hyper-relevant keywords to maximize ad effectiveness and ROI.
Agency Scaling with Pods
- Scaling an agency works well with 'pods' pairing creatives and media buyers focused on industry verticals.
- This structure allows creative strategies to cross-pollinate among similar clients, boosting efficiency and results.