Building a Profitable Clothing Brand on Shopify

Alex Drexler, founder of the iconic clothing brand Alex Mill, shares his journey of perfecting the quintessential shirt that shaped his label. Alongside CEO Roxanne Stahl O’Hara, they discuss pivotal organic growth strategies and the power of authentic marketing. They delve into how New York City's vibrant culture influences their designs and explore the balance of paid and organic advertising. The duo also highlights the importance of community engagement on platforms like Instagram and strategic collaborations for enhancing customer loyalty.