The Marketing Millennials

314 - Why You Should Attend Events in Your Community with Aya Robinson, Opry Entertainment Group

Feb 28, 2025
Aya Robinson of Opry Entertainment Group shares her journey of integrating into the Nashville marketing scene after moving from Hawaii. She emphasizes the importance of attending local events, not just for exposure but for genuine interactions that can lead to professional growth. Aya shares practical tips for marketers on how to build supportive networks and maintain connections after events. She also discusses overcoming the emotional challenges of isolation in marketing and the pivotal role of community outreach in expanding organizations.
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ADVICE

Finding Community in a New City

  • Join industry groups related to your profession and interests, like marketing or music.
  • Look for organizations like the American Marketing Association or specialized industry groups.
INSIGHT

Marketing Can Be Lonely

  • Marketing can feel isolating due to its diverse specialties and broad scope.
  • Connecting with other marketers helps you navigate challenges and share experiences.
ADVICE

Finding Marketing Connections

  • To find marketing friends, search online for local groups related to your industry.
  • Look for American Marketing Association chapters and connect with people on LinkedIn.
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