294: Bernard Marr, Author & Futurist, On How to Use Generative AI to Get Ahead In Your Career
Jul 22, 2024
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World-renowned futurist Bernard Marr discusses AI trends and his book 'Generative AI in Practice'. Topics include ethical considerations in AI, AI's role in business decisions, generative AI's impact on industries, and the importance of human skills in the age of AI.
Generative AI is positioned to revolutionize various sectors, transforming industries and job roles.
Balancing innovation with responsible AI deployment is crucial to mitigate risks and ensure ethical considerations.
Deep dives
Bernard Maar's Focus on Near-Future Technological Trends
Bernard Maar emphasizes the importance of focusing on technological trends in the next five years instead of distant futures. Through his expertise in areas like big data, extended reality, and blockchain, he highlights the significance of understanding and preparing for evolving technologies that impact organizations today.
Generative AI: Transformative Power Across Industries
Bernard Maar discusses generative AI as a powerful technology set to revolutionize various sectors. Describing it as the most potent tool available to humans, he predicts its transformational impact on every industry and job role. Through real-world examples and practical insights, he stresses the pivotal role generative AI plays in reshaping businesses and societies.
Evolution of AI Capabilities and Future Expectations
Bernard Maar reflects on the exponential growth and capabilities of AI, particularly in generative AI models. He marvels at the rapid advancements in creating diverse outputs like text, images, videos, and sounds, positioning generative AI at the core of unprecedented technological innovation. While acknowledging current surprises in AI capabilities, he envisions a future where personalized, multi-modal AI systems augment human potential and automate various tasks.
Challenges and Future Regulation in AI Development
Delving into the risks associated with AI, Bernard Maar addresses concerns such as biases, privacy infringements, and job transformations due to AI adoption. He advocates for proactive regulations akin to the EU AI Act, which categorizes AI applications based on risk levels and restricts harmful practices. Recognizing the need for stringent oversight and ethical considerations, he underscores the importance of balancing innovation with responsible AI deployment.
Bernard Marr is a world-renowned futurist, influencer, and thought leader in the fields of business and technology. With a passion for leveraging technology for the good of humanity, Bernard is a bestselling author of over 20 books, writes a regular column for Forbes, and advises and coaches many of the world’s best-known organizations. Boasting a combined following of 4 million people across social media channels and newsletters, Bernard was ranked by LinkedIn as one of the top five business influencers globally. His latest books include "Future Skills," "The Future Internet: Business Trends and Practice," and "Generative AI in Practice."
In this conversation, we discuss:
Bernard’s journey into the AI and technology space, from his academic background to his consulting and writing career.
The evolution of the AI landscape, from analytics and big data to modern AI applications and trends.
How Bernard simplifies complex technical topics for a mainstream audience in his books and writings.
Insights from Bernard's latest book, "Generative AI in Practice," and what readers can expect to learn from it.
The role of AI in business decision-making and strategy, based on Bernard's extensive consulting experience.
The ethical considerations and societal impacts of AI advancements, and how they shape the future of work.