Social Pros Podcast

How Can Companies Win with Personal Branding?

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Dec 3, 2021
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INSIGHT

Personal Branding Defined

  • Personal branding is the digitized, monetized version of your reputation, which has always existed.
  • It's proactive reputation management where people know you and your values.
INSIGHT

Generational Differences in Personal Branding

  • Younger audiences prioritize personality in personal brands, connecting with relatable individuals.
  • Older audiences value relevance and seek content aligned with their interests.
ADVICE

Strategic Personal Branding in Companies

  • Companies should strategically choose individuals for personal brand building, prioritizing those aligned with company values.
  • Focus on employees who embody the company's mission and can attract customers and talent.
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