Leading with Purpose: Craig McRae’s Life-Inspired Coaching Philosophy

In this episode the FutureLab crew interview Craig McRae, the head coach of the Collingwood Football Club. McRae shares his journey and insights, highlighting the integration of science and emotional intelligence to enhance team performance and culture. He focuses on creating a winners-only mentality, respect, and connection within the team, while honouring the club's history and working-class roots. McRae reflects on his personal life and upbringing, and how these experiences shape his coaching philosophy centred on accountability, vulnerability, and support. The discussion also touches on the impact of social media on players, the importance of coping mechanisms, and McRae’s dedication to leaving players as better individuals. Personal anecdotes about his family and the significance of balance and wellbeing in professional sports are also featured, concluding with reflections on personal growth and appreciation.

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