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Secret Leaders with Dan Murray-Serter & Chris Donnelly
Lying to the Secret Service, working for Obama & choosing NOT to be a unicorn | Dan Siroker, Co-Founder of Optimizely & Rewind AI
Aug 15, 2023
Dan Siroker, Co-Founder of Optimizely & Rewind AI, talks about leaving Google for the 2008 Obama campaign, co-founding Optimizely, A/B testing, achieving security frameworks, and the pressures of being a unicorn startup.
01:02:47
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Quick takeaways
- The importance of following your instincts and finding your calling in order to make a meaningful impact in your work and life.
- The value of AB testing in marketing and decision-making, and how it led to the creation of Optimizely.
Deep dives
Dan's Journey from Obama Campaign to Rewind AI
Dan Soroka shares his journey from being the director of analytics for the Obama 2008 campaign to starting his own company, Rewind AI. He talks about his experience at Google, his passion for computers and programming, and how he found his calling in politics. Despite facing opposition and skepticism, he followed his instincts and joined the Obama campaign, which ultimately inspired him to create Optimizely. Dan discusses the importance of trust, his unorthodox approach to fundraising, and his vision of building a multi-billion-dollar public company with a small team.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode