Lying to the Secret Service, working for Obama & choosing NOT to be a unicorn | Dan Siroker, Co-Founder of Optimizely & Rewind AI
Secret Leaders with Dan Murray-Serter & Chris Donnelly
The Power of A/B Testing
This chapter explores the concept of A/B testing and its impact on business and personal life. The speaker emphasizes the benefits of treating marketing as a scientific endeavor and shares the success story of Optimizely, a company that revolutionized A/B testing. They also discuss the emotional experience of letting go of a company and starting a new venture called Rewind.
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