📺 The Rundown with Ramon - Getting Press in 90 Days or Less with PR Expert Lanetra King

In this value-packed episode, small business expert Ramon Ray interviews PR specialist Lanetra King about how entrepreneurs can secure valuable media coverage without being celebrities or having huge social media followings.

🔹 The "BIG" mindset needed for PR success:

Believe in yourself and your expertise
Intentions focused on transformation, not vanity
Goals centered on sustainable business growth

🔹 How to be "press ready" with:

Professional headshots (not selfies!)
Concise press bios focused on your expertise
B-roll footage for TV opportunities

🔹 Why PR campaigns sometimes fail:

Poor communication and unclear expectations
Missing supporting elements (marketing, sales, etc.)
Inconsistent branding and online presence

🔹 Strategies to leverage press coverage:

Social sharing across all platforms
Email marketing to your list
Including in professional signatures

🔹 Media training essentials:

Creating natural conversational flow
Maximizing limited interview time
Using effective body language

🔹 Why PR is 90% more effective than advertising (Forbes/Nielsen stat)

Lanetra's company, https://www.indiekater.com/ has a proven track record of getting clients on TV, radio, or in print within 90 days or less!

Get More Media Publicity for Your Business - Lanetra King