The LinkedIn™ Branding Show How to Write Better LinkedIn Content: Tips & Tools to Be Seen and Become Top of Mind
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May 29, 2025 Discover how to capture attention on LinkedIn with compelling hook lines and tailored messaging. Learn strategies for writing impactful content, including specificity and the use of AI tools like ChatGPT. Gain insights into formatting for maximum readability with techniques like bullet points, white space, and zigzag patterns. Explore the evolving role of hashtags and prioritize audience needs for better engagement. Packed with tips to enhance your content creation skills, this discussion is a goldmine for improving your LinkedIn presence!
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Use Audio for Writing Ideas
- Start your LinkedIn writing by talking conversationally as if you are chatting aloud to gather ideas.
- Use tools like Otter.ai or ChatGPT's voice feature to capture and refine your spoken content into polished posts.
Write Specific, Audience-Targeted Hooks
- Craft a strong, specific hook targeting your ideal audience to stop their scroll and get them to click "see more."
- Calling out your audience directly can improve engagement by around 30%, making your post feel personalized.
Make Posts Easy to Scan
- Use short sentences and small paragraphs to make LinkedIn posts easy to scan and digest, especially on mobile.
- Add a TLDR (too long, didn't read) summary for quick takeaway alongside the detailed post.