MCP057: From Fashion Product Development to LinkedIn Strategiest w/ Melissa Cohen

Welcome to another episode of the #MeetCoolPeople Podcast! Today, I had a great conversation with Melissa Cohen, a personal branding and LinkedIn strategist who transitioned from a 30-year career in the fashion industry to helping others amplify their presence on LinkedIn. This episode is packed with practical advice on leveraging LinkedIn for business growth, networking, and personal development.

Melissa shared her journey, starting from the fashion industry, where she managed product development and production, to losing her job during the COVID-19 pandemic. She used this pivotal moment to reinvent herself, leveraging LinkedIn to build a successful consultancy helping people optimize their LinkedIn profiles.

Here are the key takeaways from our chat:

• LinkedIn Premium Benefits: Melissa explained how LinkedIn Premium enhances your profile's visibility, aids in networking, and provides access to extensive learning resources and exclusive events featuring thought leaders and industry experts.
• Personalized Connection Requests: Emphasizing the importance of personalized messages when sending connection requests, Melissa noted LinkedIn’s data showing higher acceptance rates with personalized notes. 
• Profile Enhancement Tips: Melissa underlined the importance of having a professional and updated LinkedIn profile, suggesting a clear headline that serves as a quick elevator pitch about who you are and what you do. She also stressed the necessity of a recent and professional photo.
• Engagement through Comments: Building relationships on LinkedIn goes beyond just posting content. Engaging through comments can be more impactful, echoing Dan Roth's sentiment on the importance of interactive comment sections.
• Maximizing LinkedIn’s Free Features: Before diving into LinkedIn’s paid tools like Sales Navigator, Melissa advocates for fully leveraging free features to make the most of what the platform offers.

Be sure to connect with Melissa Cohen on her LinkedIn here:

https://www.linkedin.com/in/melissa-beth-cohen

Also, be sure to visit her website at:

https://www.melissabethcohen.com.

Thank you for tuning in! If you enjoyed this episode and want to learn more about converting your casual connections into clients, don’t forget to check out the free training at https://convertmoreclientsnow.com/.