Scarcity is a really powerful marketing tool that retailers use to influence customer behavior and drive sales.

But did you know that we can use it in the fitness space to achieve the same results?

We have used it here at Alloy Personal Training Franchise with great success. Some of our franchisees in our stronger one model sell almost their full capacity memberships even before the grand opening date.

As you’ll be hearing from Rick and Matt, the 3 most effective ways to harness the power of scarcity marketing in fitness are:

👉Countdowns

👉Seasonal/low stock offers

👉Spotlighting customer behavior

Tune in to learn how to use each of these and watch your sales go through the roof.

Key Takeaways

- How to use Social Proof to sell more (02:36)

- Volume play vs. high-end play

- How to use countdown of memberships or time to create scarcity (10:05)

- Seasonal/Low Stock Offers (14:28)

- Spotlighting behavior to create scarcity (21:58)

- Always create scarcity with integrity (18:50)

Additional Resources:

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Scarcity Marketing