TikTok Just Hit 1B Monthly Active Users (But Does It Have Long Term Potential?)

Sep 30, 2021

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TikTok has just hit one billion monthly active users, and while it’s great to see a social media company that isn’t owned by Google or Facebook thrive, it’s worth asking what the long-term potential of the company could be realistic. In this episode, Eric looks at the young creators that are succeeding on the platform and unpacks TikTok’s algorithm and its capacity to facilitate videos going viral. Tuning in you’ll hear Eric break down how these creators are achieving success by diversifying into other channels, and how the earning potential of YouTube creators stacks up against those of TikTok. We break down why TikTok lags behind in discoverability and why Eric believes that YouTube has superior long-term potential. Tune in today to get the lowdown on all the social media platforms and more!

TIME-STAMPED SHOW NOTES:

[00:15] Introducing today’s topic: How TikTok hit 1 billion monthly active users and what that means from a business perspective.
[00:58] What the earnings look like for TikTok creators in general, especially young people.
[01:58] TikTok’s algorithm and the higher likelihood of going viral.
[02:10] Why its capacity for discoverability is where TikTok lags behind other platforms.
[02:15] YouTube’s efficacy when it comes to discoverability and high earning potential.
[02:38] How TikTok creators are finding success by migrating to other channels.
[02:52] Why top content creators choose to stick it out on YouTube.
[03:31] Why YouTube has more potential for longevity and earning power.
[03:49] How different platforms can best serve you depending on your business and content goals.
[05:12] Why Eric sees more long-term potential in YouTube than TikTok.

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