The Authority Paradox

SummaryThe authority paradox is the more you try to prove your credibility, the less credible you appear. Proving credibility often involves teaching as much as possible and listing certifications, but this can be distracting and overwhelming for the audience. Focusing on yourself instead of your audience hurts your connection with them. Instead of teaching all the details, focus on shifting belief patterns. Teaching to shift beliefs requires empathy and understanding of your clients. Using client stories and strategizing what to teach can inspire action and create credibility.   In This Episode We Discuss

• The more you try to prove your credibility, the less credible you appear.
• Focusing on yourself instead of your audience hurts your connection with them.
• Teaching to shift beliefs requires empathy and understanding of your clients.
• Using client stories and strategizing what to teach can inspire action and create credibility.

  Chapters 00:55 The Authority Paradox 02:53 The Negative Effects of Over-Focusing on Credibility 03:47 The Wild Goose Chase for More Credibility 04:16 Shifting Belief Patterns 05:14 Teaching to Shift Beliefs 06:12 Examples of Shifting Beliefs 07:07 The Power of Focusing on One Good Idea 08:05 Teaching with Empathy and Understanding 09:02 Using Client Stories to Inspire Action 09:32 Strategizing What to Teach 10:01 Client Success Stories 10:28 Example: Shifting Content from Tactical to Belief-Based 12:14 Example: Focusing on the Easiest Solution 14:35 Example: Shifting Focus from Tangential Teaching