Nir And Far: Business, Behaviour and the Brain cover image

Nir And Far: Business, Behaviour and the Brain

Stop Building Apps, Start Building User Behaviors-Nir&Far

May 27, 2019
05:24

Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of some of today’s top apps, smart developers are realizing that they’re able to get users to do more by doing less. A new crop of companies is setting its sights on changing user behaviors; the small behaviors in your life, hoping to reap big rewards.

They’re using the best practices of interaction design and psychology to build products with your brain in mind. Here’s how they’re doing it.

You can read the Nir and Far blog post on: Stop Building Apps, Start Building User Behaviors https://www.nirandfar.com/stop-building-apps-and-start-building-behaviors/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/


--- Support this podcast: https://podcasters.spotify.com/pod/show/nirandfar/support

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode